Ten Point Plan For Social Entrepreneurs to Change the World

Devin Thorpe, Forbes Contributor

Using social entrepreneurship or impact investing to leave your mark.

Here it is:

1.  Save every penny.  Social entrepreneurs as a general rule can make a bigger difference with less money than entrepreneurs without a social mission.  Scrimp, save and devote your own resources to your cause.  Whether your venture is for profit or not, start with putting your own money to work with you.
2. Keep your day job.  One of the key lessons I learned while writing Your Mark On The World was how much impact one person can have if the money she raises for her venture doesn’t have to go to paying her living expenses.  Steven Dee Wrigley, about whom I posted a few weeks ago, is a great example.  He’s a social entrepreneur who works nights to fund his day-time charitable work.  You won’t keep that job forever, but keep your job as long as possible; let your current employer help fund your new gig.
3. It won’t be easy.  If you are going to change the world, it won’t be easy.  Get that notion out of your head right now.  The idea may be simple, but that is only likely if the problem is huge and others have deemed it impossible.  For instance, it makes no logical sense that 1 billion people in the world are hungry when there is ample food available.  Solving that problem is proving not to be as easy as it would seem.  I’m confident that you won’t quit just because changing the world is hard.
4. Start Something That Matters.  Blake Mycoskie, founder of Toms, the shoe company that gives away a pair of shoes for every pair someone buys, wrote an inspiring book that gets at the heart of social entrepreneurship.  His book’s title is the message:  Start Something That Matters.  It may be harder to find something that matters and much harder to figure out how to pull it off, but if it doesn’t matter, it isn’t worth your time.
   
   Blake Mycoskie at SXSW 2011 (Photo credit: eschipul)
5. Focus on social issues.  There is money to be made, if that’s what you’d like to do, even when tackling big social problems.  The Tom’s model of social entrepreneurship has created a movement around the concept of “one for one.”  Countless businesses now offer products and services for sale on that basis.  Worldhaus is a for-profit venture that is creating homes for the market  of a billion or so people who don’t have a safe place to live but who can afford a $2,000 or $3,000 home.
6. Make it great.  All the marketing hype in the world can’t make something that doesn’t matter, that isn’t great or that doesn’t change the world into something that lasts.  Your impact will be tied to your ability to create something that grows beyond you, that exceeds your involvement and creates change.  Focus on your product or service.  You can only hope to change the world by bringing a zealot’s passion to your deliverable.  Anything short of that is likely to leave your audience underwhelmed.
7. Build a team.  If you can’t assemble a team of followers who will throw their lot on with you—not people you’re paying (at least not well) but people who are investing their time and energy along with you, you’ve either failed to create a compelling idea or you’re not a compelling leader.  A great team is early evidence of a great product or service and a great leader.
8. Use crowdfunding.  After you’ve exhausted your own ability to fund your venture, use crowdfunding to raise the money you need for your projects.  With each effort at crowdfunding, you can build an audience of followers and fans who will support each new project.  Don’t think of crowdfunding as something you do once and then forget it.  You can find a list of crowdfunding resources here (be sure to see the comments for more ideas).  In 2013 you will even be allowed to raise equity for your for-profit ventures using crowdfunding.
9. Have an impact.  With a team, a passion, and a product greased with funding, you are ready to actually have an impact, to make a difference.  Focus on action that leads to results. The more you actually achieve with your resources, the more likely they are to compound.  Whether you have a high impact, for-profit social venture or a nonprofit , focus on the difference you make.  By measure and reporting on your impact, new customers and supporters will come out of the woodwork to make your social enterprise grow.
10. Change the world.  Once you demonstrate your impact, you can grow your enterprise to have world-changing scale.  You won’t measure your results in profits, even if you make them.  That’s not what you’re about.  You’ll measure your impact in the ways you’ve made the world a better place.  Changing the world is its own reward.  Making a living at it is a bonus.

This ten point plan won’t appeal to as many people as the last one.  I recognize that some people were disappointed to read my last list when they recognized that it was meant to be funny and was not meant to be real advice.  (I just hope no one bought an Italian sports car before they figured out I’d meant that as a joke!)  If you’re still reading, I’m hopeful that you’ll join the community of people focused on leaving a mark on the world.

One final note: I don’t ever remember a time either in my life or in history when the world’s wealthiest were more committed to philanthropy and solving social problems than they are now.  The Forbes 400 Issue this year was devoted to the social good the Forbes 400 are doing.  More power to them.

My Ten Point Plan to Get Rich Quick as an Entrepreneur Devin Thorpe Contributor

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It's A Dirty Business: The Green Entrepreneurs Who Create Treasure (And Profit) From Trash Cheryl Conner Contributor

The Real Reason The World Will Remember Bill Gates (Hint: It's not Windows 8) Devin Thorpe Contributor

I’m launching into more research about crowdfunding to write a book about best practices for social entrepreneurs.  If you have a connection to crowdfunding, please click here to share your wisdom.  I’m sure my research will also lead to more posts on that topic here on Forbes.

Please share your thoughts in the comments below, at my site, yourmarkontheworld.com, on Facebook, or @devindthorpe.

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Fluttering around for company

Social relationships may glitter like diamonds, but not all will last forever. And we need to accept that relationships that promise high benefits will also carry high costs.

IN our brief lives, we always look out for good company. Like butterflies, we constantly flutter in the air, gazing at flowers, and sometimes landing on a petal which gives us a good feeling like we’ve never had before.

Although rarely do we linger for long, deep inside we all secretly hope to find that perfect petal to rest upon forever till the end of our brief lives.

Sometimes, people want much more than a social contract.

They yearn for a closer social relationship, with greater social commitments.

They are willing to invest all their efforts and emotions on a single relationship.

It can revolve around family, friendship, work or even a political, religious or social organisation. Wel- come to the Social Company.

Finding the right petal is very much like starting the right business company. A company is formed by business people of similar business interests.

They become shareholders and partners, and they have rights and responsibilities against each other. Whilst a contract is used for a one-off transaction, a company is used to get down to serious business for the long haul.

When a company is riding the high tide of success, its members have every reason to grow in confidence of greater things to come.

Why fear for the future? When the party is rocking, everybody’s singing and dancing, and nobody cares too much about who’s cleaning up the pool and picking up the broken shards later on.

But sometimes it’s good to turn on the lights, and check that everything’s alright. When the party’s over, and it will be over, there’s a heavy hangover waiting the morning after.

Likewise, when a company collapses, and no company is too big to fail, its shareholders, creditors and employees are bound to suffer heavy losses. Think of Enron, Lehman Brothers and Kodak.

That’s the difference between a mere social contract, and a social company. In a breach of contract, only the parties involved will be busy squabbling with each other.

However, in a breakdown of a company, there’s collateral damage to various third parties.

Thus, as much as it’s important and cool to live the moment, it’s also important (though less cool) to occasionally stop to think, have a sobering reality check, and account for what’s been said and done.

Under the law, it is mandatory for a company to perform annual audits on their financial affairs.

Likewise, people should constantly review their deep social relationships, to make sure that their company doesn’t turn from good to bad.

A simple example of a social company is marriage. It’s about two people exchanging vows to stick together through good times and bad times.

Sadly, nowadays, many people fail to follow through such vows. Divorces may be hard on the innocent spouse, but it’s definitely devastating to the innocent children.

They are robbed from enjoying a normal childhood filled with love and affection, and sometimes, deprived from sufficient maintenance and educational support.

So before entering into a marriage, think hard about the serious commitments that come with it, and the catastrophic consequences that follow if the marriage falls apart.

Think about your future children. Think about your relatives who will be forced to take sides, and spilt into irreconcilable clans.

Problems may also arise during the courtship stage, prior to marriage. Many of us are guilty of being consumed by love, or at least what we perceive as love.

After all, two’s a company, three’s a crowd. It’s easy to manage a company of two, whilst letting the rest of our family and friends fall by the wayside.

We ignore their calls and advice. We tell them to mind their own business and get the hell out of our lives.
But the easy thing to do is not always the best. Someday, you will long for their company.

Being married to our career can also be taxing on our social lives.

We burn all our days and nights for the sake of levelling up our corporate status.

We console ourselves that it’s only momentarily, until comes harvest time when we can reap the fruits of our labour.

But there is truly no end to the cycle. By the time we eventually find the pot of gold at the end of the rainbow, chances are we are too old, too weak and too late to share our riches with our loved ones.

These are mere examples of the larger problem, which is putting one’s entire mind, heart and soul into a shngle social company.

The key is to be aware that every deep social relationship takes a toll on our other relationships.

Social relationships may glitter like diamonds, but not all will last forever.

And we need to accept that relationships that promise high benefits will also carry high costs.

Hence, we need to think deeply before we leap into any social company. If we cannot bear the high cost, then don’t.

But if we do, we need to be bold enough to back out from a social company once the cost spirals beyond what we can bear.

In our brief lives, someday our wings will turn brittle and our favourite flowers will wilt away.

Until that day comes, we should cherish the freedom of the skies.

Sometimes, we may flutter too closely to a pretty petal in a thicket of thorns, and get our wings clipped.

But even then, we should never fear to flutter away. For there will always be a bed of flowers below to catch our fall.

Putik Lada By Raphael Kok
> The writer is a young lawyer. Putik Lada, or pepper buds in Malay, captures the spirit and intention of this column – a platform for young lawyers to articulate their views and aspirations about the law, justice and a civil society. For more information about the young lawyers, visit www.malaysianbar.org.my