If you're reading this post, you're obviously hip to blogs. The past year or so has seen a major rise in the impact and usefulness of blogs. As a self-promoting musician, you should have one and use it wisely.
Journalist and musician Grant Shellen has written a nice primer on how to use blogs to promote your music. If you can look past the cheesy song title spoof subheads, there's some good advice on blogging to build a fan base.
Highlights include:
"You might want to have a place to write about your experiences touring, recording or simply living. Fans can see what it's like to be you, hearing about your experience at a post-show party in Atlanta, a plush studio in Manhattan or the sofa in your living room. Each band member can have his or her own journal page or at least alternate contributing to a centralized one ..."
"If you're on tour, or just take interesting pictures, photography can be a nice element to include. Whether you include shots of yourself on stage or photos of things you see when out and about, readers will surely wish they were wherever you are."
Smart stuff you should consider doing to promote yourself online.
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