Showing posts with label Internet. Show all posts
Showing posts with label Internet. Show all posts

Sunday, November 11, 2012

Google hit with $AUD200k defamation damages

Ad giant's own witness confessed removing dodgy search results is easy

An Australian man defamed by links on Google that associated his name with images of and articles about a criminal has been awarded $AUD200,000 damages.

Melbourne man Michael Trkulja argued that searches on his name, which brought up references to criminal Tony Mokbel, constituted defamation.

Trkulja asked for those references to be altered. Part of Google's defence suggested he had not properly completed forms that would have seen the ad giant alter its search results, but the end result was that Trkulja's name continued to appear alongside references to a nasty gangster called Tony Mokbel. A jury agreed that those results equated to defamation, and Supreme Court Justice David Beach today decided it was $AUD200,000 worth of defamation.

The judgment paints a fascinating picture of Google's response to the complaint, noting that a Google US employee, a 'Mr Madden-Woods', appeared on the stand but that the ad giant did not call anyone to the witness stand involved in handling the original complaint from Mr. Trkulja.

That became important because one piece of evidence offered by Mr. Trkulja was an email from help@google.com stating:
“At this time, Google has decided not to take action based on our policies concerning content removal. Please contact the webmaster of the page in question to have your client’s name removed from the page.”
But the existence of the mail from help@google.com, Justice Beach writes, means the jury could easily “... infer that … Google Inc was well aware of what was being requested of it” and that a more nuanced response was almost certainly a sensible option.

Making matters worse, Justice Beach writes that Madden-Woods “ … conceded the obvious (perhaps somewhat begrudgingly) that it would not take very much effort to work out, from the page of photographs supplied to Google Inc, the identity of the website that linked the plaintiff’s name to Mr Mokbel and Mr Tanner. All one had to do was click on one of the images (the text beneath each image showing that the one web page was involved). At that point it would have been open to Google Inc to block the URL of that page from Google Inc’s searches, in compliance with the plaintiff’s former solicitors’ request.”

The amount of damages awarded seems to have been calculated in two ways.

Trkulja had already succesfully sued Yahoo! over the same matter and been awarded $AUD225,000, but that search engine had published nasty links for longer and that those links stated he was “so involved with crime in Melbourne that his rivals had hired a hit man to murder him”. Google's results stated only that Trkulja “was such a significant figure in the Melbourne criminal underworld that events involving him were recorded on a website that chronicled crime in Melbourne”.

Justice Beach declares that a lesser imputation, but then tried to weigh the number of times each statement would have been read given the respective user bases of the two search engines.
His argument makes for interesting reading:
"While there was debate before me as to the relative popularity of Google and Yahoo search engines, neither side made any attempt to lead evidence of the precise number of publications brought about by a Yahoo search engine as compared to a Google search engine. That said, as was noted by counsel for the plaintiff, in support of a submission that I should find that there were more Google publications than Yahoo publications, while the word 'Googling' has entered the vernacular, there is no corresponding word in respect of Yahoo’s products.”

By Simon Sharwood, APAC Editor
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Friday, November 2, 2012

Ten Point Plan For Social Entrepreneurs to Change the World

Devin Thorpe
Devin Thorpe, Forbes Contributor
Using social entrepreneurship or impact investing to leave your mark.

Here it is:
  1.  Save every penny.  Social entrepreneurs as a general rule can make a bigger difference with less money than entrepreneurs without a social mission.  Scrimp, save and devote your own resources to your cause.  Whether your venture is for profit or not, start with putting your own money to work with you.
  2. Keep your day job.  One of the key lessons I learned while writing Your Mark On The World was how much impact one person can have if the money she raises for her venture doesn’t have to go to paying her living expenses.  Steven Dee Wrigley, about whom I posted a few weeks ago, is a great example.  He’s a social entrepreneur who works nights to fund his day-time charitable work.  You won’t keep that job forever, but keep your job as long as possible; let your current employer help fund your new gig.
  3. It won’t be easy.  If you are going to change the world, it won’t be easy.  Get that notion out of your head right now.  The idea may be simple, but that is only likely if the problem is huge and others have deemed it impossible.  For instance, it makes no logical sense that 1 billion people in the world are hungry when there is ample food available.  Solving that problem is proving not to be as easy as it would seem.  I’m confident that you won’t quit just because changing the world is hard.
  4. Start Something That Matters.  Blake Mycoskie, founder of Toms, the shoe company that gives away a pair of shoes for every pair someone buys, wrote an inspiring book that gets at the heart of social entrepreneurship.  His book’s title is the message:  Start Something That Matters.  It may be harder to find something that matters and much harder to figure out how to pull it off, but if it doesn’t matter, it isn’t worth your time.
    Blake Mycoskie at SXSW 2011
    Blake Mycoskie at SXSW 2011 (Photo credit: eschipul)
  5. Focus on social issues.  There is money to be made, if that’s what you’d like to do, even when tackling big social problems.  The Tom’s model of social entrepreneurship has created a movement around the concept of “one for one.”  Countless businesses now offer products and services for sale on that basis.  Worldhaus is a for-profit venture that is creating homes for the market  of a billion or so people who don’t have a safe place to live but who can afford a $2,000 or $3,000 home.
  6. Make it great.  All the marketing hype in the world can’t make something that doesn’t matter, that isn’t great or that doesn’t change the world into something that lasts.  Your impact will be tied to your ability to create something that grows beyond you, that exceeds your involvement and creates change.  Focus on your product or service.  You can only hope to change the world by bringing a zealot’s passion to your deliverable.  Anything short of that is likely to leave your audience underwhelmed.
  7. Build a team.  If you can’t assemble a team of followers who will throw their lot on with you—not people you’re paying (at least not well) but people who are investing their time and energy along with you, you’ve either failed to create a compelling idea or you’re not a compelling leader.  A great team is early evidence of a great product or service and a great leader.
  8. Use crowdfunding.  After you’ve exhausted your own ability to fund your venture, use crowdfunding to raise the money you need for your projects.  With each effort at crowdfunding, you can build an audience of followers and fans who will support each new project.  Don’t think of crowdfunding as something you do once and then forget it.  You can find a list of crowdfunding resources here (be sure to see the comments for more ideas).  In 2013 you will even be allowed to raise equity for your for-profit ventures using crowdfunding.
  9. Have an impact.  With a team, a passion, and a product greased with funding, you are ready to actually have an impact, to make a difference.  Focus on action that leads to results. The more you actually achieve with your resources, the more likely they are to compound.  Whether you have a high impact, for-profit social venture or a nonprofit , focus on the difference you make.  By measure and reporting on your impact, new customers and supporters will come out of the woodwork to make your social enterprise grow.
  10. Change the world.  Once you demonstrate your impact, you can grow your enterprise to have world-changing scale.  You won’t measure your results in profits, even if you make them.  That’s not what you’re about.  You’ll measure your impact in the ways you’ve made the world a better place.  Changing the world is its own reward.  Making a living at it is a bonus.
This ten point plan won’t appeal to as many people as the last one.  I recognize that some people were disappointed to read my last list when they recognized that it was meant to be funny and was not meant to be real advice.  (I just hope no one bought an Italian sports car before they figured out I’d meant that as a joke!)  If you’re still reading, I’m hopeful that you’ll join the community of people focused on leaving a mark on the world.

One final note: I don’t ever remember a time either in my life or in history when the world’s wealthiest were more committed to philanthropy and solving social problems than they are now.  The Forbes 400 Issue this year was devoted to the social good the Forbes 400 are doing.  More power to them.

My Ten Point Plan to Get Rich Quick as an Entrepreneur
10 Reasons To Stay At A Job For 10 Or More Years
It's A Dirty Business: The Green Entrepreneurs Who Create Treasure (And Profit) From Trash
The Real Reason The World Will Remember Bill Gates (Hint: It's not Windows 8)
I’m launching into more research about crowdfunding to write a book about best practices for social entrepreneurs.  If you have a connection to crowdfunding, please click here to share your wisdom.  I’m sure my research will also lead to more posts on that topic here on Forbes.

Please share your thoughts in the comments below, at my site, yourmarkontheworld.com, on Facebook, or @devindthorpe.

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