As you may know, MySpace.com is a growing community site that more and more musicians are using to connect with fans. Here's an e-mail that Opulent Records send recently about it's new space there:
Opulent Records is a member of MySpace and is inviting you to join.
I have set up Opulent Records onto myspace.com in hopes of better interacting with many of you whom I consider friends and valuable business associates.
If you don't join, I'll look like I have no friends and it will make me cry, because others will make fun of me. It may result in my signing angry death metal bands and spamming you with their songs and imagery ... don't make me do it!
Ok ok, so join up, say hello and see what's new. It's actually a bit addictive ... I'll also be posting exclusive Opulent Records photos, music and other things just for those of you in the circle ... and in the know. :)
See you on MySpace!
Nothing earth-shaking here, and I would liked to have read a quick reference to the type of music that Opulent promotes, but it is light-hearted and stands out from the standard "please visit my site" crap that litters much of my Inbox.
The thing is, there's only so much human warmth you can get from a computer. Anything you can do make your online communication more warm and fuzzy will make you stand out and be more appreciated.
No one does this better than Derek Sivers and CD Baby. If you've ever purchased music from cdbaby.com, you've probably received this shipping confirmation e-mail -- one of the classic "power of personality" messages you're likely to see:
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved 'Bon Voyage!' to your package, on its way to you, in our private CD Baby jet on this day (date inserted here).
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as 'Customer of the Year'. We're all exhausted but can't wait for you to come back to CDBABY.COM!!
Thank you once again,
Derek Sivers, president, CD Baby
the little CD store with the best new independent music
Think twice before sending your fans another e-mail message. And always remember the power of personality!
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