List building is a crucial to anyone looking for financial security in their online business.
These
email contacts are very important, and it is curtail to any successful
business to build their relationship with each client the correct way.
Wiki
defines email marketing is directly marketing a commercial message to a
group of people using email. In its broadest sense, every email sent to
a potential or current customer could be considered email marketing. It
usually involves using email to send ads, request business, or solicit
sales or donations, and is meant to build loyalty, trust, or brand
awareness. Email marketing can be done to either cold lists or current
customer database.
But basically, you will collect a large list of
contacts, and send them messages involving critical information about
you industry. All of this in an attempt to make money.
Now that we got the easy part down, it is time to email like a successful business person!
The
first thing you have to do is get great open rates. The normal auto
responder gets around 10% of your emails opened. We want a higher open
rate than that! There is no quick way around it, but you will have to
find what time of day is the best for your clients to receive your
message. A lot of people send emails out around 7:30 am. This takes
time to figure out which half hour of the day is best for your business.
If you split test your emails correctly, you will get somewhere around
75% open rates.
The next step is to master xour email subject
line. The subject line is where 100% or people decide to open your email
or delete it. On top of that, the first sentence in your email is shown
just after the subject. You can use the subject to grab the readers
attention, and then make them want to open your email with the first
sentence. Practice this once a day for the best results!
Now I
understand that you want money now, but patience is the best way to go.
We can send out thirty five emails a day to each single contact, and I
am sure they will unsubscribe by the third email. Don't spam your
client. Your first message should be a simple thank you, and a quick
summary of who you are. Then your emails should seem random. They also
should not come every day. Rotate a pattern of 3-4 days. This should
keep the emails coming quick enough to stay in mind, and far enough
apart to not be considered spam.
I also understand the impatience
that financial problems create. You are probably thinking of sending out
an affiliate link every email aren't you? WRONG! I understand
that you want to make money off every email, but you cannot do this! You
need to share information with them. Give the top of the line stuff.
However, you can place a small ad at the bottom of each email. Keep the
advertisement small. One sentence is too long. Do not make it a huge
deal out of it. In doing this you will get curiosity clicks, and not
forced clicks. Curiosity clicks are more likely to make a sale.
I
am about to share with you a secret that will make your money, no matter
what product you are selling. If you stay ahead of the curve, and
updated on new marketing techniques, send out that information in your
emails. They will be so excited about your help and knowledge they will
buy from you. How you present yourself is the secret that people haven't
figured out. People don't want to buy from a slacker.
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