Okay, so you already have a Facebook fan page for your band, music company, or yourself as an artist. Great. And now you're using it effectively as fans flock to it and are highly engaged with you and all your musical activities. Right?Huh? You say things could be a lot better with that fan page? And what's that? You say it's actually been a bit quiet there lately?
Well, what you need is a new plan to start rocking that sleepy little piece of online real estate. Use this checklist to reenergize yourself and your fans on Facebook:
1) Keep your content fresh. The key to an effective Facebook fan page is ongoing activity. So be sure to post something new on a regular basis. I recommend at least once a day if not more. Once or twice a week won't cut it. To make it rock, you need to have ongoing activity there. So post often.
2) Know your peak hours. Studies have shown that Facebook users are most active at 11 AM, 3 PM and 8 PM - with morning updates being the most effective. Of course, you must figure time zones and where your fans are into this equation. I've found I get a lot of responses during the early evening hours in my time zone, when people who work are home after dinner and before bedtime.
3) Encourage fans to tag themselves in photos. Take lots of pictures at your shows and post them to your page. Encourage fans to post their own photos as well. And ask them to identify ("tag") themselves in the photos, which will cause the images to appear on their personal profiles too - thereby spreadinf the word to more people.
4) Respond to comments, or at least "Like" them. When people take the time to leave a meaningful comment on your fan page, you will create a lot of good will by commenting back. At the very least, click the "Like" link related to the comment, which will appear in that person’s list of notifications. Find some way to acknowledge that you saw and appreciate the comment!
5) Share and serve, don't always sell. Nothing turns off a fan more than a constant barrage of sales messages. Use your fan page status updates to communicate with your fans - not just promote to them. Share interesting stories and links, new music by you and other similar artists, and other cool things you have discovered that they would most likely enjoy.
6) Show your personality. Share your sense of humor and quick wit (assuming you possess those qualities :-) Make your updates lively and engaging - not just dry announcements. Post photos of things you come across that make you laugh. (Like the church sign I saw in the middle of a summer heat wave. It read "The devil called, and he wants his heat back.")7) Give stuff away. New demo tracks, live recordings, video clips, wallpaper, screen savers, you name it. Don't cling so tightly to everything you create. Loosen up and give a lot of it away. Generosity will go a long way toward making a connection with your fans.
8) Ask for feedback and pose questions. One of the best ways to encourage interaction is to ask for it. On a regular basis, ask questions on your fan page: What should we play at our next show? What's your favorite new artist? How should we celebrate the singer's birthday next week? Which of these three songs do you like best? Ask, ask, ask!
9) Thank your fans. The people who support your musical endeavors allow you to do what you do. They are your true dream team. Acknowledge the important role they play in your life. Thank them - and thank them often!
10) Make sales offers too. Of course, while you're delivering value, giving stuff away, engaging your fans, and interacting with them ... don't forget to make them aware that you do indeed have stuff for sale. Don't go overboard with sales pitches, but don't shy away from them entirely either. Strike a balance. Give your fans an opportunity to help and support you!
In what other ways do you (or could you) generate activity and engagement on your Facebook music fan page? I welcome your comments.
Bob
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