Pest Control Marketing is not rocket science. There is no magic
bullet that will bring a sudden burst of new customers to your door.
But, if you will follow certain PROVEN principles of sales and
marketing, you will see your business grow.
It's all about taking action on a regular basis.
Here's
an example of what I'm talking about. I was speaking at a pest control
conference this past week and a gentleman came up to me and said, "Hal, tell me something I can do to get some new customers fast!"
I said, "OK"
And
here's basically what I told him: If you want to grow your business or
your organization, here's a simple formula that will work.
Make a
commitment to do at least three things... EACH AND EVERY DAY... that are
totally focused on getting a new customer and nothing else.
Here are some examples of things you might do to stir up some new customers:
- Ask someone for a referral
- Ask someone to introduce you a specific person of influence in your community
- Make a phone call to a former customer just to touch base and see if you can help them in any way
- Go through your data base and make phone calls (just to let them know you are thinking of them)
- Collect a business card from someone you just met and send them an email offering your services
- Invite a client or contact for coffee or lunch and YOU PAY
- Attend a network meeting, collect business cards and FOLLOW UP
- Drop off some flyers at a strategic location
- Send a hand written THANK YOU card to someone
- If your vehicle is marked, park it in a strategic location
- Make a phone call and introduce yourself to a person of influence in your community
- Attend a social mixer
- Drop off a FREE GIFT to someone
- Give your business card to a total stranger and introduce yourself
- Volunteer somewhere in your community
- Do something extra and totally unexpected for a customer/client
- Do something totally unexpected for a prospect
This list could go on and on.
My point is this:
If you will make it a point to do at least three things each and every
day with the sole purpose of stirring up another customer... you will
end up stirring up a lot of new customers over this next year. I
promise.
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